"Yes!: 50 Scientifically Proven Ways to Be Persuasive" by Robert B. Cialdini

Persuasion is also Science, not just Art


1. Being specific in asking a question will increase the chances of getting "Yes" unlimited.

2. The single word that will strengthen your persuasion is "BECAUSE". Providing a REASON for your request will increase your chances of getting "Yes" manifold.

3. An ounce of personalized extra effort is worth a pound of persuasion. Always personalize your persuasion by knowing more and more about the person and context.

4. Prior experience colors perception of the present - If you are asked to pick up a ten-pound weight in gymnasium, it will appear lighter if you has first picked up a five-pound weight and heavier if you first picked up a five-pound weight. The game is called "The theory of Relativity"!

5. Taking responsibility for your mistakes and admitting that you were wrong and immediately followed by an action plan is the right thing to do. This will make you a person of  honesty/responsibility/accountability in the eyes of the people.

6. The closer people get to completing a goal, the more effort they will exert to achieve that goal. Make sure to give an impression that it's not new and already started or something done in the past.

7. The process of seeking input should engage in more collaboration(inclusion) but decision still remains with you!

8. Reciprocity always works - Do a favor so that that person is going to feel obligated to return the favor.

9. Foot-in-the-door technique - This aims at getting a person to agree to a large request by having them agree to a modest request first. 

10. Labeling Technique - This involves assigning a trait, attitude, belief, or other label to a person, and then making a request of that person consistent with that label.


"Awaken the Giant Within" by Tony Robbins

How am I going to live the next ten years of my life?
How am I going to live today in order to create the tomorrow I'm committed to?

If you set a higher standard, and you can get yourself to believe , then you certainly can figure out strategies. You simply will find a way!!

The best strategy in almost any case is to find a role-model, someone who's already getting the results you want, and then tap into their knowledge. Learn what they are doing, what their core beliefs are, and how they think. Not only will this make you more effective, it will also save you a huge amount of time because you won't have to reinvent the wheel. You can fine-tune it, reshape it, and perhaps even make it better.

The following 5 areas of life impact us the most =>
  1. Emotional Mastery
  2. Physical Mastery
  3. Relationship Mastery
  4. Financial Mastery
  5. Time Mastery
In life, lots of people know what to do, but few people actually do what they know. Knowing is not enough, You must take action!!

Inspiring Videos .. 2019


Simon Sinek "Start with Why" - https://www.youtube.com/watch?v=u4ZoJKF_VuA

APJ Abdul Kalam:"A Leader Should Know How to Manage Failure" - https://www.youtube.com/watch?v=laGZaS4sdeU

Maximum Productivity | Brian Tracy - https://www.youtube.com/watch?v=bX8ddkMY5Sk

In Pursuit of the Perfect Portfolio: John C. Bogle - https://www.youtube.com/watch?v=3uJbHREmUs4

How to Unlock the Full Potential of Your Mind | Dr. Joe Dispenza on Tom Impact Theory - https://www.youtube.com/watch?v=La9oLLoI5Rc

Indian Business Icons ITC Chairman Shri YC Deveshwar(who passed away on 11th may 2019) @ https://www.youtube.com/watch?v=BRVNk_JwgQQ

Chinese food is the pan-india common cuisine: Interesting insights by Ching’s Secret CEO Ajay Gupta @ https://www.youtube.com/watch?v=bxV2Dd79pY0

'The Art of the Deal' by Donald Trump and Tony Schwartz


1. Think big - if you're going to be thinking anyway, you might as well think big. One of the keys to thinking big is 'total focus', You got to be obsessive, driven and single minded.

2. Protect the downside and the upside will take care of itself - Believe in the power of negative thinking. Always go to the deal anticipating the worst.if you can live with the worst--the good will always take care of itself.

3. Maximize your options - Never get too attached to one deal or one approach. Keep a lot of balls in the air, because most deals fall out, no matter how promising they seem at first.

4. Use your leverage - The best thing you can do is deal from strength, and leverage is the biggest strength that you have. Leverage is having something the other guys wants/needs or best of all, simply can not do without. The worst thing you can possibly do in a deal is seem desperate to make it; That makes the other guy smell blood, and then you're dead.

5. Fight back - If you are fighting for something you believe in - even if it means alienating some people along the way - things usually work out for the best in the end.

6. Deliver goods - You can not con people, at least not for long. You can do wonderful promotion and all kind of hype but if you do not deliver the goods, people will eventually catch on.