ref: http://www.entrepreneur.com/article/238933
The first thing is to know WHO IS YOUR CUSTOMER
The second thing is to know about YOUR TEAM
 
The first thing is to know WHO IS YOUR CUSTOMER
- What compels customers to buy this product or service?
 - What problems does this product or service solve? Why is it better than the alternatives?
 - Why is it worth the price?
 - Does it compel you to tell others about your experience?
 - Are your customers asking if they can invest in your company?
 
The second thing is to know about YOUR TEAM
- Passion - The entrepreneur must demonstrate a contagious excitement about their vision for the company.
 - Tenacity - The entrepreneur must prove they have the stamina and willpower to stay with their vision through thick and thin.
 - Flexibility - The entrepreneur must be willing to reevaluate and refocus their plans when things don’t work out as anticipated.
 - Commitment - The entrepreneur must be willing to invest enough of their own money into this project to convince investors they are serious.
 
The third thing is to know about existing OPPORTUNITY
 
