1. Think big - if you're going to be thinking anyway, you might as well think big. One of the keys to thinking big is 'total focus', You got to be obsessive, driven and single minded.
2. Protect the downside and the upside will take care of itself - Believe in the power of negative thinking. Always go to the deal anticipating the worst.if you can live with the worst--the good will always take care of itself.
3. Maximize your options - Never get too attached to one deal or one approach. Keep a lot of balls in the air, because most deals fall out, no matter how promising they seem at first.
4. Use your leverage - The best thing you can do is deal from strength, and leverage is the biggest strength that you have. Leverage is having something the other guys wants/needs or best of all, simply can not do without. The worst thing you can possibly do in a deal is seem desperate to make it; That makes the other guy smell blood, and then you're dead.
5. Fight back - If you are fighting for something you believe in - even if it means alienating some people along the way - things usually work out for the best in the end.
6. Deliver goods - You can not con people, at least not for long. You can do wonderful promotion and all kind of hype but if you do not deliver the goods, people will eventually catch on.
2. Protect the downside and the upside will take care of itself - Believe in the power of negative thinking. Always go to the deal anticipating the worst.if you can live with the worst--the good will always take care of itself.
3. Maximize your options - Never get too attached to one deal or one approach. Keep a lot of balls in the air, because most deals fall out, no matter how promising they seem at first.
4. Use your leverage - The best thing you can do is deal from strength, and leverage is the biggest strength that you have. Leverage is having something the other guys wants/needs or best of all, simply can not do without. The worst thing you can possibly do in a deal is seem desperate to make it; That makes the other guy smell blood, and then you're dead.
5. Fight back - If you are fighting for something you believe in - even if it means alienating some people along the way - things usually work out for the best in the end.
6. Deliver goods - You can not con people, at least not for long. You can do wonderful promotion and all kind of hype but if you do not deliver the goods, people will eventually catch on.
